It’s a much repeated mantra, but it couldn’t be truer.

‘Content is King … Content is King … Content is King’

Get the content right and the rest will follow.

A perfect illustration of this is James May’s Unemployment Tube.

If you’ve not found this little gem yet, it’s a must see.



It’s (ex) Top Gear’s James May, on Youtube, cooking on his hob.

Take one middle-aged man, a saucepan, an Ipad camera, and a packet of minced beef.

It’s not about the food at all, it’s about James May being a brilliant and engaging communicator.

It’s incredibly watchable.

A true credit to James’ presentation ability and on screen persona.

Strip away the amazing cars, the flash production values, expensive cameras and sets, as long as the content is right, James May in this case, you’ve still got a great show.







I love Halloween!

This year we’re off to a proper Halloween costume party. I’m still trying to work out if I can get away with just a white sheet with two eye holes.

What do you reckon?

Bedsheet spectre costume






If you’ve got a Halloween themed feature running on air or you’re DJing at a party and need some themed drops and sweepers.

Who you gonna call?











Evil Jono has been wheeled out of the crypt and is once again available for your spooky reads and production:


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Sweepers, Drops, Promos, even Com Prod in this voice if your client is brave enough.

For a quote email your scripts to

Or call me 01502 558 581

Happy Halloween!